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May 8, 2007

Success Stories - How Do Joint Ventures and Co-promotions Work?

Filed under: Katana Abbott's Posts

The most effective way to promote your products or services is through joint ventures or a co-promotion. As soon as we began to introduce our new board members to each other, things began to happen:

  • Mompreneur and radio show host, Shelleen McHale, (www.metrochickradio.com) and Mike Jaffe, coach and “Human Wake Up Call”, connected about how to co-promote his teleconference slated for October 2007(www.momconference.com).
  • Author and coach, Marilyn Schwader (www.clarityofvision.com ) offered to edit our Smart Women Talk™ interviews to create both an online e-book as well as a self published book on reinventing midlife. 
  • Deborah Gallant (www.webpowertools.com) is helping my former financial planning colleague and me to create a new website, The Designated Daughter™, where we will be interviewing care giving experts. Again, Marilyn will be editing the interviews and helping us publish this book as well.
  • Shelleen McHale (www.organizeyourworld.com ) is helping me create an organizer for daughters to use with aging parents. We will co-market/promote the organizer on both of our websites.
  • Best selling author, Barbara Stanny requested ideas from her personal network as to how we get “unstuck”.  We all submitted our ideas to her.  The result: I am now a published author in her new book, “Breaking Through–Getting Past the Stuck Points in Your Life”.

The key to success is focusing on your unique talents and strengths and then partnering with someone else who not only has a complimentary product, service or skill set.  The key to our Smart Women’s Café is that we have done all the work for you by opening up our personal network of experts.  We have gone through the trial and error and invested the time and energy to pull together who we believe are the top coaches, consultants and experts to create a successful work-from-home, internet-based business.
To learn more, be sure to sign up for one of our teleclasses where you will learn about everything from:

  • What type of business is best for you
  • Where to start
  • How to write a business plan
  • Internet marketing
  • Utilizing the technology of the internet
  • Writing and Publishing
  • Getting Known
  • Networking
  • Branding
  • Websites, blogging and ezines

Be sure to check out Smart Happenings this month for our current offerings!

Are you a Mompreneur?

Filed under: Katana Abbott's Posts

Recently, while enjoying my morning coffee with my husband, Mark, he turned to me and said, “You need to read this article.”  He handed me the May issue of Costco Connection. The cover story was called, Mom’s the Word.  My first thought was, “I’m not a stay-at-home-mom”, but as I began to read the article, I realized that the article was about work-from-home-moms. As I thought about it, most of my friends and colleagues fit this category. Later that week, I was talking to Shelleen McHale, radio show host of MetroChick Radio’s Monday morning “mom’s show” in Detroit.  I remember when founder, Lisa Marie, told me about her Monday show, I didn’t think I was interested in it because that’s not my niche… “I’m a Smart Women’s Coach…we help entrepreneurial women reinvent their lives”.  Was I ever ready for a surprise.

In her book, The Power of the Purse, author Fara Warner offers plenty of evidence why women have become such an important market:

Many of “these moms” I find out are not only starting new businesses at twice the rate of men, but women owned businesses now employ more people in the U.S. than are employed in all the Fortune 500 companies combined. 

In the U. S., women control far more money than they ever have in history–$7 trillion in consumer and business spending combined, to be exact-a number that exceeds Japan’s economy.

So why are women starting these home-based businesses?  The work-from-home phenomenon is gaining momentum.  With current technology the way it is many companies are allowing or even encouraging employees to work from home utilizing online technology to stay connected.  I saved thousands in rent when I moved out of my high rise corner office in Southfield, Michigan:

  • I reduced the miles I was driving to work every day, which affected expenses like miles on my car lease
  • I reduced tire wear, maintenance, gasoline
  • I no longer had to sit in the rush hour traffic on the freeway twice a day
  • As an added bonus, I was able to give most of my suits to a local shelter for women!

The best part of working from home has been the better quality of life for both me and my family. I am now working out regularly, eating healthier, sending my girls off to school with kisses, smiles, hugs and full tummies.  When they return from school, I am there to greet them with a snack and more hugs.  Let me tell you, this is very important to them. I can see it in their grades, their health and the fact that they even take my hand now and then when we are walking in public (these are teenage girls)! 
 
I feel very fortunate to be working from home. But it has not always been this way. When my youngest was going to preschool, I had a live-in nanny who used to get them up, make breakfast and take them to school.  One day I went to pick my youngest up at Montessori and was asked to show ID.  This was a wake up call for me…..a real blow.  How many of us are working so hard to make a living, that we are missing out on life?
 
“Most people go into business for themselves because they want to work less and have the potential to earn more. But this is rarely the reality—at least the working less part,” says internet guru, Michael Port.  One of the main problems with being self employed is you are normally trading dollars-for-hours…when you don’t work, you don’t get paid.  Owning an internet business can be different from being self employed and this is the key.
 
Smart Women’s Coaching is teaching women how to create a business that runs without them by utilizing the latest technology to create multiple streams of passive income through joint ventures, co-promotions and affiliates.  “The most exciting part of this process is learning to create income by doing what you are passionate about-and then delegating or outsourcing the rest”, stated my partner, Jill Jordan during a talk to a local networking organization.
   
In last month’s newsletter we announced the names of our Smart Women’s Advisory Board members who are some of the most talented internet based work-from-home men and women in the industry.  They were selected because they all share a similar mission: Helping entrepreneurial women learn how to live balanced and fulfilling lives while creating ongoing passive income through a home-based-internet-business. 
 
While we are adding the final touches to the Café, please begin to think of the women in your life who may be interested in learning how to reinvent their lives with purpose, passion and prosperity by starting their own work-from-home business.  You can check out the cafe yourself simply clicking here. Thank you for helping us get the word out!

May 7, 2007

Letters from Africa - Letter #20

Filed under: Letters From Africa

Dear Family and Friends,

This is such a good news/bad news letter that I’m having trouble deciding which to tell you first.

Heck, let’s start with the good news.  My various projects are going so well.  Just after complaining to you that I couldn’t get funding for the HIV/AIDS training program – Voila! Along comes a letter from Jeff Jenks, president of the Southeast Michigan Returned PCV’s, and they are offering to fund the whole program.  Thank you SEMIRPCV’s!!!  Another excellent International group, PSI, is providing all the trainers and people to do the counseling and HIV testing.  This program is going to make a very significant difference in the level of HIV/AIDS awareness in the remote villages I serve.

And things are finally starting to move on the Cultural Village Project.  On June 15th we had a large group of VIP’s from both local and national government visit the site.  They brought TV cameras and lots of hullabaloo.

The minister to the Prime Minister, the second most powerful person in government voiced his commitment to the project.  The speech made by the Minister of Tourism Environment and Culture was televised and as the camera spanned the crowd many of the Villagers, some who have never even seen a TV were on television.  We had a Pitso (Village Meeting) the day after the event and when I told them they’d been on TV the enthusiasm was overwhelming. The ministers all had lunch at my place.  I told the top dog Minister about my problem getting food for our workers.  He asked for a copy of my proposal.  I just happened to have a copy along with a list of every worker’s name. He said he would give it his personal attention.

Then, this past Wednesday, we had our first ever group of “tourists”.  O.K. sure, they were new PCV’s and this was a part of their training but to our Village they were Americans coming to see the holy place where the great Moshoeshoe I was born.  The Village put on a show I think the PCV’s will never forget.  Everyone was decked out in traditional tribal clothes.  Many had painted their bodies with a mixture of sheep fat and red ochre pigment.

The Sangomas did wild dances, their naked bodies covered with bells and animal skins.  A group of elders and young strong men took us up into the caves where Moshoeshoe first hid his people during the terrible Lifanqane wars.  The handsome young warriors accompanying us up the mountain to the caves practically carried the young female PVC’s up the difficult parts.

Everybody loved it.  The food was all the ancient things Moshoeshoe would have eaten at a tribal feast – it was delicious.  I had notified the newspapers and three reporters and cameramen came.  The Public Eve is going to do a special insert on Menkhoaneng.  The minister of tourism told me she has finally gotten an empowered executive committee together with whom I can begin serious work on the development of a business plan for the project.  I am stoked!

Everything is so wonderful except what happened just this morning.  This is the bad news.  I think I mentioned we have a lot of dogs – six to be exact, three of whom are four month old puppies.  I just love these puppies.  Early every morning I let them into my hut for a big bowl of warm milk, oatmeal, dog chunks and whatever food I didn’t eat from last night’s supper.  This morning there were some chunks of grizzle from some unidentified meat the family gave me.  I hadn’t touched it – a donkey died recently and I was very suspicious.

Anyway, one of the puppies got a piece of it stuck in his throat.  I tried to get it out giving him sort of Hiemlich, I tried to get my fingers into his throat.  The poor little thing bit me several times with his sharp little teeth.  I called for help and one of the daughters in the family came running.  We tried to hold his mouth open and get the big chunk out – she was bitten too.  Our hands got pretty bloody.  The poor darling little dog died.  When it was over, I poured liquid disinfectant over our hands and it wasn’t until we were washing our hands together in a basin that I realized my big mistake.  We were mixing our blood.

I called our Peace Corps doctor immediately – woke him up, in fact.  He told me to come to Maseru immediately.  When I got here he began rabies shots and started me on a drug called Lamivudine/zidovudine.  It’s a PEP treatment.

That stands for post exposure prophylaxis.  I take two tablets a day for 30 days – the side effect is nausea.  I have to stay in Maseru until Tuesday for the last rabies shot.

When I return to the village I’m going to ask the young women who helped me if she will go into the clinic for a HIV test. I’ll take her, I’ll hold her hand, and I’ll pay her if necessary. As Dr. Johnson pointed out the chances statistically are one in three that she is positive. The PEP treatment if started within 24 hours of exposure is very effective but it sure would be great to know that she’s negative.  Over the next few weeks and months my blood will be tested frequently.  I feel certain that I’m not infected but the next few weeks are going to be a bit nerve-racking.

So that’s the bad news.  It’s probably nothing.  My exposure was slight and the medical response quick.

So that’s it – the good, the bad and the bloody.  I will, of course, let you know the minute I get the ”all clear”.

Now I’m thinking I should have started with the bad news – this is not a very upbeat note on which to end this letter.  Please read the first few paragraphs again – life is good here, I am happy and all is well.

Love,
Peggi